AI-Driven Decision Systems for Digital Marketing Managers
The ARIES Framework: AI-Driven Decision Systems for Digital Marketing Managers presents a structured approach for transforming digital marketing data into strategic managerial decisions.
The Book Logic
Data → Interpretation → Decision Framework → Managerial Action
The book presents ARIES as a structured decision approach for managers who need to move beyond isolated metrics and transform digital marketing information into strategic decisions.
The book is written for managers, digital marketing professionals, researchers, and decision-makers who operate in data-rich environments but need clearer decision logic.
Instead of treating metrics as isolated numbers, the ARIES Framework connects data, interpretation, context, and strategic action into one coherent decision process.
The book introduces the ARIES logic:
Assess → Retrieve → Interpret → Enrich → Select
Through this structure, ARIES helps managers move from fragmented information to explainable, action-oriented decisions.
The book is available as part of the broader ARIES project, which connects decision intelligence, artificial intelligence, digital marketing analytics, and managerial strategy.